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Google Ads Audit Services

If your Google Ads campaigns aren’t delivering consistent results, the issue is usually not budget—it’s structure, tracking, or strategy. A Google Ads audit identifies exactly what’s working, what’s not, and where you’re losing money.

Google Ads Audit Services

If your Google Ads campaigns aren’t delivering consistent results, the issue is usually not budget—it’s structure, tracking, or strategy. A Google Ads audit identifies exactly what’s working, what’s not, and where you’re losing money.

Google Ads Audit Services

If your Google Ads campaigns aren’t delivering consistent results, the issue is usually not budget, it’s structure, targeting, tracking, or strategy. A Google Ads audit identifies exactly what’s working, what’s not, and where you’re losing money. I'm a Google Ads consultant in Charlotte and I have over 20 years experience optimizing Google Ads campaigns.

What is a Google Ads Audit?

A Google Ads audit is a comprehensive review of your account to uncover:

  • Wasted ad spend

  • Missed keyword opportunities

  • Poor campaign structure

  • Inefficient bidding strategies

  • Tracking and attribution issues

The goal is to provide a clear roadmap to improve performance and ROI.

What’s Included in My Google Ads Audit

Account Structure Review

  • Campaign organization

  • Ad group structure

  • Keyword segmentation

Keyword & Targeting Analysis

  • High-performing keywords

  • Wasted spend from irrelevant queries

  • Negative keyword opportunities

Ad Copy & Creative Review

  • Ad relevance and messaging

  • CTR performance

  • Testing opportunities

Conversion Tracking Audit

  • GA4 setup validation

  • Google Tag Manager implementation

  • Form and event tracking accuracy

  • Attribution gaps

Bidding & Budget Strategy

  • Bid strategy effectiveness

  • Budget allocation across campaigns

  • Cost per conversion analysis

Common Issues I Find

Most accounts I review have:

  • Poor or missing conversion tracking

  • Over-reliance on broad match keywords

  • Inefficient Performance Max setup

  • Lack of negative keywords

  • Misaligned campaign structure

  • No clear optimization strategy

Who This Audit Is For

  • Businesses running Google Ads but not seeing results

  • Companies spending $1,000+/month on ads

  • Marketing teams needing a second opinion

  • Ecommerce brands looking to improve ROAS

  • B2B companies struggling with lead quality

What You’ll Get

  • After the audit, you’ll receive:

  • A detailed findings report

  • Specific recommendations for improvement

  • Prioritized action plan

  • Insights into wasted spend and growth opportunities

Optional: Audit + Implementation

While not required, the majority of my clients elect to have me take the next step and implement the recommendations from the audit. You will retain the full audit and may decided to implement any campaign changes yourself. However, the majority of my clients that are looking for PPC management services in Charlotte elect to have me implement the findings which may include:

  • Implement recommendations

  • Restructure campaigns

  • Fix tracking issues

  • Manage campaigns ongoing

FAQ

How long does a Google Ads audit take?

Typically 3–5 business days depending on account size.

Do you need access to my account?

Yes, read-only access is sufficient for the audit. Addtionaly, I may need access to Google Analytics, Google Tag Manager, and Google Search Console (if available)

Will this improve performance immediately?

You’ll get actionable insights immediately, but performance improves as changes are implemented.

Get Your Google Ads Audit

If you want to understand exactly how your campaigns are performing—and how to improve them—request a Google Ads audit. Contact me to get started

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