All About Mark
I have over 25 years of digital marketing experience planning, executing, and optimizing programs for B2B and B2C clients. During nearly a decade of working in the Publicis family of agencies, I have worked on many types and sizes of digital campaigns across various verticals. I can bring this experience to work for you. Here are some recent examples of my work:
Designed a B2B Demand Gen campaign for a leading financial services group that utilized Account Based Marketing (ABM) channels and tactics to increase engagement over 200% for Ideal Customer Profiles.
Planned and launched integrated growth campaign for SaaS organization that focused on driving MQLs and SQLs. Exceeded KPI benchmarks for ROAS and Customer Acquisition Cost (CAC).
Developed a digital umbrella campaign across multiple platforms, working closely with cross-functional teams to ensure flawless execution and reporting. Increased online sales by 50% while not increasing paid media costs.
Adtech Skills
& Expertise
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Digital Marketing Strategy and Design
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ABM: Demandbase, RollWorks
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Paid Search: Google, Bing
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Paid Social: LinkedIn, Meta
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Display: GDN, Mediaocean, StackAdapt
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Organic: Search Console, SEMrush, Google Analytics
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CRM & Marketing Automation: Salesforce, Marketo, Hubspot, Pardot
PAST CLIENTS
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Work
Experience
Present
Digital Marketing Freelancer
After a decade of working in the agency world, I've decided to take my digital marketing skills freelance to work in a more flexible environment.
2022 - 2023
Chief Digital Officer
I lead a digital marketing team, implemented business processes, pitched new business, and delivered high rigor advertising for our clients.
2013 - 2022
Digital Media Director
I lead many B2B digital marketing engagements for a leading global agency (Publicis). I developed B2B marketing strategies, and implemented and optimized full-funnel, omnichannel campaigns across various verticals. The common trait that they all shared was the desire to run thoughtfully designed, performance-driven digital campaigns.
2006 - 2013
eCommerce Manager
I grew an eCommerce operation over 100% YOY while managing to a positive P&L statement. I was responsible for all elements of driving and converting traffic including: SEO, PPC, Digital Display, e-Mail marketing and on-site conversion optimization.
Education
The Pennsylvania State University | MBA
The Pennsylvania State University | Bachelor of Science
Certifications
